VILLARREAL, Spain – GAC has entered into a strategic partnership with Villarreal CF, becoming the LaLiga club’s Official Automotive Partner. The agreement was signed at the Estadio de la Cerámica. Under the partnership, the GAC logo will appear on the left sleeve of Villarreal CF’s first-team match shirts as the club competes in LaLiga and the UEFA Champions League. The agreement supports GAC’s continuing development in Europe and expands its international sports marketing activities.
Known as the Yellow Submarine, Villarreal CF has built its identity around teamwork, resilience and sustained sporting performance. These qualities align with GAC’s focus on innovation, product quality and continuous improvement. The partnership connects an automotive brand and a football club through shared principles and provides a platform for both organizations to engage audiences beyond their respective industries.
GAC and Villarreal CF plan to cooperate across match communications, brand experiences and fan engagement. Through football, a sport followed across markets and cultures, GAC aims to build closer connections with European consumers and communicate its positioning as a high-quality, high-tech and reliable mobility brand. Planned activities will combine the club’s reach in Spanish and European football with locally relevant opportunities for fans to experience GAC vehicles and learn more about the brand.
Europe is an important center for automotive innovation and the transition to lower-carbon mobility, as well as a strategic market in GAC’s international development. In recent years, the company has advanced its European Market Plan through the introduction of new products, the development of sales channels, service support and localized operations. The Villarreal CF partnership adds a new consumer engagement platform as GAC works to build a long-term presence and become more closely integrated into local markets.
GAC is also advancing its One GAC 2.0 global strategy and developing operations across Asia-Pacific, the Middle East and Africa, Europe, the CIS and Latin America. Guided by its “In Local, For Local” approach, the company works to integrate into individual markets, serve local customers and create long-term value with local partners. Football partnerships from Latin America to Europe form part of this approach by connecting GAC with audiences through a shared interest. GAC will continue to work with international partners while applying technology and collaboration to support greener and more intelligent mobility.
For more information about GAC, visit https://www.gacgroup.com/en or follow GAC on social media.
